Will B Marketing runs project-specific Google Ads and Local Services campaigns for general contractors — filtering serious homeowners from price-shoppers before they ever pick up the phone.
I'm a marketing person who started a business — not a business person who started a marketing agency. For our clients, that difference is everything.
Remodeling is a higher-consideration purchase than an emergency service call — the strategy is built around trust and project fit, not urgency.
Separate campaigns and keywords for kitchens, bathrooms, and additions — each homeowner sees an ad and landing page built around their exact project, not a generic "remodeling" pitch.
Lower-cost, higher-trust leads through Google's verified contractor badge — the closest thing to a warm referral that paid search can produce.
Project photos, licensing, and clear budget ranges built into the page itself, so estimators spend their time on homeowners who are actually ready to hire.
A direct look at your current ads, Google Business Profile, and booking flow — what's working, what's leaking leads, and what it would cost to fix.
Cost-per-lead ranges by project type, a recommended channel mix, and a monthly budget that matches how many walkthroughs your team can realistically handle.
Campaigns go live with call and form tracking in place from day one, and you get straight numbers every month — not vanity metrics.
New York City's remodeling market is crowded with agencies built for luxury Manhattan renovations. Will B Marketing works the secondary metros where mid-size projects are still underserved.
30 minutes. No pitch deck — just your current numbers, and what's possible with them.
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