Performance Marketing · New York State

Local businesses don't need more marketing.
They need it to work.

Will B Marketing runs Meta and Google campaigns for local service businesses across New York — tracked down to the booked call or consult, not just the click.

Book a Free Marketing Audit → See our industries
Meta + Google
Paid social and paid search run as one coordinated system, not two silos
Call + Form
Every lead tracked back to the exact ad and keyword that produced it
Outside NYC
Focused on the markets larger agencies leave uncontested
The Transformation

Every local business needs the same thing.
A calendar that fills itself.

BEFORE

Running it yourself

–Boosted posts and guesswork budgets, no idea what a lead actually costs
–One generic ad trying to speak to everyone instead of the offer that actually converts
–Leads land in a DM or inbox and go cold before anyone follows up
–No clear line between ad spend and jobs, consults, or calls actually booked
AFTER

Running with Will B Marketing

+A single anchor offer built to convert cold traffic at the lowest defensible cost for your industry
+Every lead routed straight to a booking calendar or tracked call line, no manual chasing required
+Cost-per-lead and cost-per-booked-job tracked and reported monthly
+A retargeting plan that turns first-time customers into repeat revenue
Why Local Businesses
I'm a marketing person who started a business — not a business person who started a marketing agency. For our clients, that difference is everything.
— Will Bradley
Industries We Specialize In

Built around what actually converts in your industry

Every industry has a different anchor offer, buying cycle, and lead-quality bar. The strategy starts there, not with a generic template.

01

Med Spas

Botox-led acquisition built for the highest-demand, lowest-hesitation treatment, with a retargeting plan into higher-ticket services.

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02

Plumbers

Emergency-intent search campaigns paired with call tracking and missed-call text-back, so every burst pipe becomes a booked job.

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03

General Contractors

Project-specific landing pages and Local Services Ads that filter serious homeowners from price-shoppers before they ever call.

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The Process

What happens after you book

1

Free 30-minute marketing audit

A direct look at your current ads, Google Business Profile, and booking flow — what's working, what's leaking leads, and what it would cost to fix.

2

A plan built on real numbers

Cost-per-lead ranges, a recommended anchor offer, and a monthly budget that matches what your business can realistically absorb in new customers.

3

Launch, track, and report

Campaigns go live with call and form tracking in place from day one, and you get straight numbers every month — not vanity metrics.

Territory

Focused on New York, outside the noise of NYC

New York City is saturated with agencies chasing every local business at once. Will B Marketing works the markets they overlook, with an industry-specific approach instead of a generalist one.

  • Rochester & Finger Lakes
  • Buffalo
  • Syracuse
  • Albany & Capital Region
  • Hudson Valley
  • Long Island (outer suburbs)
Why it matters: New York enforces different advertising and licensing rules across industries — from medical spa ownership structures to contractor licensing disclosures. Campaigns are built around whichever rules apply to your industry, not a generic template.
Start Here

See what a booked calendar actually looks like.

30 minutes. No pitch deck — just your current numbers, and what's possible with them.

Book Your Free Marketing Audit →