Med Spa Growth Partners · New York State

Med spas don't need more marketing.
They need a booked calendar.

Will B Marketing runs Meta and Google campaigns built specifically for med spas — anchored on the treatments that actually fill a schedule, tracked down to the booked consult, not just the click.

Book a Free Marketing Audit → See how it works
$18–35
Typical Meta cost-per-lead on a well-run Botox campaign
40%+
Rebooking rate on Botox patients — the real ROI is recurring
50 states
CPOM and NY-specific compliance factored into every campaign
The Transformation

Every med spa sells before & after.
Here's yours.

BEFORE

Running it yourself

–Boosted posts and guesswork budgets, no idea what a lead actually costs
–One generic ad promoting "the spa" instead of a specific, high-demand treatment
–Leads land in a DM or inbox and go cold before anyone follows up
–No clear line between ad spend and chairs actually filled
AFTER

Running with Will B Marketing

+A single anchor offer — usually Botox — built to convert cold traffic at the lowest defensible cost
+Every lead routed straight to a booking calendar, no manual chasing required
+Cost-per-lead, cost-per-consult, and cost-per-patient tracked and reported monthly
+A retargeting plan that turns first-time Botox patients into recurring revenue
Why Med Spas
I'm a marketing person who started a business — not a business person who started a marketing agency. For our clients, that difference is everything.
— Will Bradley
The Offer

Built around what actually converts

Not every treatment makes a good cold-traffic ad. The strategy starts with the one that does, then expands.

01

Botox-led acquisition

The lowest-hesitation, highest-demand entry point for cold traffic. It's what gets a new patient in the door at a defensible cost per lead.

02

Facial & membership pairing

Almost everyone interested in Botox is open to a facial — the offer is structured to get patients in front of more of what a spa provides.

03

Retargeted upsells

Higher-consideration services like body sculpting perform far better sold to an existing patient list than cold — so that's exactly how they're marketed.

The Process

What happens after you book

1

Free 30-minute marketing audit

A direct look at your current ads, Google Business Profile, and booking flow — what's working, what's leaking leads, and what it would cost to fix.

2

A plan built on real numbers

Cost-per-lead ranges, a recommended anchor offer, and a monthly budget that matches what your spa can realistically absorb in new patients.

3

Launch, track, and report

Campaigns go live with call and form tracking in place from day one, and you get straight numbers every month — not vanity metrics.

Territory

Focused on New York, outside the noise of NYC

New York City is the most contested med spa market in the country — full of large, aesthetics-only agencies built for that scale. Will B Marketing works the markets they overlook.

  • Rochester & Finger Lakes
  • Buffalo
  • Syracuse
  • Albany & Capital Region
  • Hudson Valley
  • Long Island (outer suburbs)
Why it matters: New York's CPOM doctrine restricts med spa ownership structures, and the state has been active on compliance enforcement. Campaigns and offers are built with that regulatory reality in mind from the start — not bolted on after the fact.
Start Here

See what a booked calendar actually looks like.

30 minutes. No pitch deck — just your current numbers, and what's possible with them.

Book Your Free Marketing Audit →